Webinar · Doing business in the US: running and growing your American subsidiary - 8 October 2026
Updated: 3 days ago
WEBINAR ENDED
DATE: 8 October 2026, 2:30 pm (Italian time) · online
For Italian companies that already have their own subsidiary in the United States. Speakers: Gen USA partners, experts in US market entry and growth strategies. The webinar was held in Italian.
Topics covered
Subsidiary efficiency and profitability: spotting areas for improvement, optimising costs and creating the conditions for growth;
Day-to-day operations: making administration, orders and logistics more effective while meeting tax and legal requirements;
Control from the parent company: setting KPIs, reporting and responsibilities to monitor results and support decisions;
Staff mobility: planning visas, business trips and assignments of Italian employees to the US subsidiary;
HR and payroll in the US: managing contracts, pay, benefits and employer obligations.
Gen 360 brings together Gen USA, Gen Emirates, Gen Saudi and Gen Brasil: operating companies that support Italian businesses in setting up and running their activities abroad.